Instagram Entering in the Web 3.0 Space

blockchain web 3 web3 vs web 2 May 31, 2022
Instagram Entering in the Web 3.0 Space

Instagram Entering in the Web 3.0 Space

With the rapid advancements in today's time, the internet introduced its evolution from the commonly used Web 2.0 to the blockchain-based Web 3.0. The ideology of Web 3.0 incorporates the concept of a Non-Fungible Token-based economy and decentralization, which ultimately gives users autonomy over their data. Web 3.0 has not yet been implemented in the web infrastructure, which makes it difficult to understand the potential of the semantic web fully. However, Facebook was amongst the first applications that acknowledged Web 3.0 by introducing its core feature in their systems: the Metaverse. Facebook will now be integrating this concept with Instagram through Non-Fungible Tokens (NFTs).

Developments Across Meta and The Coalition of Instagram and Web 3.0 Space

Labeled as the "next evolution of technologies," metaverse allows users to socialize, communicate, and grow business in virtual and augmented reality. Built using blockchains, this feature of Web 3.0 was first introduced by the CEO of Facebook: Mark Zuckerberg, under the brand name "Meta." The concept of decentralization at metaverse allows individuals to have complete access and control of their data, which is impossible to access or share with any external organization. Followed by Facebook, another social media platform: Instagram, powered by Meta, will be entering into the Web 3.0 space through Non-Fungible Tokens.

Several decentralized blockchain platforms, such as Ethereum, Polygon, Solana, and Flow, are known for their prominent role in the Non-Fungible Token space. The social media platform: Instagram plans to link with these networks to integrate NFTs. Recently, Meta partnered with Polygon to permit collectors and creators to exhibit their digital collectibles on Instagram profiles. Meta's CEO also revealed that software known as Spark Augmented Reality software would also be integrated into Instagram's Web 3.0 space.

Meta has recently developed Reality Labs for NFTs and is promoting them through its apps. The company has also begun testing digital collectibles to assist collectors and creators in displaying NFTs on Instagram profiles. One such application that would be accommodating the consistency of the idea would be the Spark Augmented Reality Software. It is a tool that allows users to create web augmented reality effects and three-dimensional content (NFTs) on Instagram. 

Objectives of the Interaction of Instagram and Web 3.0 Space

To make the integration of Non-Fungible Tokens beneficial for the creators, the social media network will also support wallet integrations such as Metamask. It is a cryptocurrency wallet that enables creators to primarily interact with the Ethereum blockchain. Creators will be able to showcase their NFT ownership, display it on their profiles, and promote it to a larger audience due to this development. Users can easily transmit Ethereum-based cryptocurrencies and tokens and connect to decentralized applications securely through their browser.

The whole idea of integrating NFTs with social media networks would turn out to be excessively beneficial in terms of adoption. As far as adaptability is concerned, there are a billion users subjectively spread out across the globe using social media network services to connect with the world. As the concept digitizes and decentralizes the complete structure, it would also influence them into monetizing and bringing out the margin of being a part of it. It surely is a win-win for the community, creators, and developers, which may not be evident at the start but it would essentially continue and bring change in the overall dynamics of the social media platforms.

The primary objective of Non-Fungible Token technology is to make the creation, collection, and trading of individual property more digital and decentralized. The technology encourages the personalization and innovation that digital networks actively seek. Non-Fungible Tokens could add more variety to Instagram's content library because most digital collectibles are well-designed and fit within the Instagram display really well. Furthermore, Instagram's user traffic can assist in the spread of NFTs from one specific group to another. This will make things easier for people to sell limited Edition NFTs, display them in their digital spaces, and securely resell them to the next person.

The Concerns of the Digital Community

Despite the advantages, the integration of Non-Fungible Tokens and the development of Web 3.0 has certainly received a fair share of backlash. According to certain claims, decentralization makes technology complicated for basic users instead of convenient. Complaints were made that blockchain was not intended to be used by a few powerful stakeholders to increase the engagement of their platforms and thus advertise revenue. It is a technology that, when used correctly, empowers people ranging from artists to art lovers.

The technology is often referred to as a distributed ledger containing money with no real-world backing, as promoted by those who have already made a fortune using the platform. Certain algorithms used for the development of Web 3.0 are built on blockchains that lead to carbon emissions, resulting in climate change. In another claim, it was established that Web 3.0 would never be able to escape the incentives of Venture Capital Firm and their limited partner, and as a result, it will remain a centralized entity under a different label.

How has Instagram and Meta Answered All the Prevailing Concerns?

In response to this backlash, the social media platform: Instagram stressed that its sole purpose is to amplify diverse voices and provide marginalized minorities with access to emerging digital assets such as Non-Fungible Tokens. The aim of Meta is to increase accessibility, lower entry barriers, and make the NFT space more inclusive for all. In response to the environmental concern regarding blockchain technology and its sustainability, Instagram assured that the threat of carbon emission would be negated as they will be investing in renewable energy.

Questions about the security of Non-Fungible Tokens integration with Instagram have also been raised. As of last year, the official account of Instagram was hacked and exploited, resulting in a theft of approximately three million dollars in NFTs. In response, Mark hinted that an algorithm would be introduced whereby digital data would be converted into digital assets recorded on the blockchain.

Meta is working on multiple projects at the same time, e.g., a new initiative of hardware gadgets that could be experienced through virtual reality. As a result, its expenses of Meta have surpassed the limit, and the prices have dropped by 43% in 2022. The income growth will now be coming directly from Instagram Reels and exposure of NFTs on Instagram. The social media platform has approximately one billion monthly active users, which means that the platform would bring a large audience to Web 3.0.


The transition of Instagram into the Web 3.0 space is an important step for digital innovation. Users need to be updated with the progress so that they can be informed of this transitional period that they will eventually come across. This integration would influence much more in the digital space in the years to come. Whether the pros of integrating Non-Fungible Tokens with Instagram outweigh the cons or not will continue to be a subject of debate unless the Web 3.0 has been officially implemented in the web infrastructure. If it succeeds, it will merely change the world and the way it communicates. This article has detailed the procedure of integration as well as the benefits and risks associated with it.

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